Define, Lead, and Uphold Your School's Brand

What makes us admire one brand over another? Could it be because of what we were exposed to growing up? Our perception based off a company’s reputation, business objectives, involvement with the community, service, or authenticity? Our...

Five Steps to Creating Your School's Brand

As the parent of a first grader and a tax payer, I’ve learned more than I could have ever imagined about the intricacies of the public school system.   From how students are assessed in terms of readiness, to how competition for students and the...

3 Rules for Constructing and Communicating Your Financial "Story" to Stakeholders

One common thread that every good story has imbedded into it is context.  Without context, it doesn’t make sense as to why Hansel and Gretel are lost in the woods, why Peter Pan never ages, or what Harry Potter’s deal is.  Context provides depth...

I Love My Schools: Make it Easy for Your Community to Appreciate the State of Your District

School spirit is a powerful force. Everyone loves to cheer for the successes of their sports teams, fine arts programs, test scores and academic rankings.