UPDATED PRIVACY POLICY EFFECTIVE JULY 1, 2020. We have updated our Online Privacy Policy, in light of recent privacy law developments (such as the California Consumer Privacy Act) and exciting developments in our business, such as our recent merger with GuideK12. To review the current Online Privacy Policy, click here. To review the Forecast5 Services Privacy Policy (also effective July 1, 2020), which applies to our handling of personal information and student data on behalf of our customers, click here.


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Forecast5 Analytics, Inc., and our subsidiaries, including GuideK12, LLC, (collectively, “Forecast5”, “we” or “us”) are committed to privacy and transparency. In this Forecast5 Online Privacy Policy (the “Online Privacy Policy” or the “Policy”), we describe our collection, use and disclosure of personal information about visitors to our websites, including and, (collectively, the “Sites”), customers, subscribers to our marketing communications, and survey participants, as well as others who interact with or communicate with us.

Customer Data. This Online Privacy Policy does not apply to the personal information and student data that our customers submit to us related to the services we provide to them or that we otherwise collect, receive and process on behalf of our customers pursuant to these services (“Customer Data”). Our handling of Customer Data is subject to our applicable customer agreements and the Forecast5 Services Privacy Policy.

If you are a California resident, please review the Additional Information for California Residents section at the end of this Policy for additional information about our collection, use and disclosure of personal information and your rights related to your personal information, as set forth by the California Consumer Privacy Act (“CCPA”).


1. Information We Collect

We may collect personal information about you directly from you, indirectly related to your use of our Sites or interactions with us, and from third parties and other sources, as described below. The actual personal information we collect varies depending upon the nature of our relationship or interactions with you.

Information We Collect Directly. We collect information directly from individuals that use our Sites, register for or attend our events, participate in our contests and surveys, or otherwise communicate or interact with us. For example:

  • We collect personal information from you when you register for an account or create or update your account profile. Some of this information may be required in order to create an account (such as name, email address and contact details) and some may be optional (such as your preferences, location and payment details).
  • If you make a purchase, submit an order or sign up for services, we collect information in order to process your order and payment, including institution name, name, billing and shipping address and details, payment type, as well as credit card number or other payment account details.
  • If you sign up to receive news, updates, offers and other marketing communications from us, we may collect name, contact information and other information about your preferences. We may also collect name, email address and other information when you register for our webinars, participate in events or activities offered by us or submit survey responses or feedback to us.
  • When you email us, call us or otherwise send us communications, we collect and maintain a record of these communications.
  • If you post content or submit reviews and comments to us, we may maintain a record of your content, including the location, date and time of submission.
  • We may also administer surveys and questionnaires in order to better understand the use of Sites and our services or for other research or analysis purposes. Participation is completely voluntary. We will not request any personal information about students or parents as part of these surveys and questionnaires.
Information We Collect from Other Sources. We may collect personal information about you from third parties we work with, such as third parties that provide services to us (e.g., fraud detection, identity verification and security), social networks, advertising networks, analytics providers and joint marketing partners, as well as from public records and our affiliated companies. For example:

  • If you license our software and or sign up for our services through a third-party reseller, distributor or licensor, we may receive information from that third party for purposes of fulfillment and activation, returns and refunds processing, and warranty and related purposes. This information may include name, contact information, shipping and other order details.
  • If you interact with us on social media sites (such as LinkedIn) or post information about us on such sites, we may collect personal information about you related to those interactions.
  • If you attend one of our webinars or other virtual events, which may be hosted on third-party platforms (such as GoToWebinar), we may receive registration, participation and usage information from that third-party platform.
  • We may receive information from advertising networks and/or analytics providers when you use our Sites or view or interact with our ads and marketing.
  • We may obtain personal information, such as demographic information or updated contact details, from data brokers, public records and affiliated companies.
  • We may also collect referral information from existing customers and business contacts, so that we may contact their referrals about our Services or otherwise send them news and information they may be interested in. Further, we may make features available that allow customers and users to send invites directly to their contacts.
Information Related to the Use of Our Sites. We may collect information via automated means or derive information about you when you use our Sites or otherwise interact with us. For example:

  • We and our third-party providers may use cookies, pixels, tags, log-files and other technologies to collect information about a user from their browser or device (such as your browser type, device type, operating system, software version, phone model, phone operating system, platform-dependent information, requested document, referring URL, date and time of your visit and clickstream data (e.g., about the pages you view, links you click and date and time stamps for your activities on our Sites), as well as IP address and similar identifiers. We may also receive information about your interactions with our ads (on our Sites and on those of third parties). See the Cookies and Tracking section below for more information.
  • We also may derive information about you and your preferences based on the personal information we have collected about you.

2. Use of Information

In general, we use the information (including personal information) that we collect for the following purposes:

  • Providing support and services: including to provide our services, operate our Sites; to communicate with you about your access to and use of our Sites or services; to respond to your inquiries; to provide troubleshooting, fulfill your orders and requests, process your payments and provide technical support; and for other customer service and support purposes.
  • Analyzing and improving our business: including to better understand how users access and use our services and Sites; to evaluate and improve our Sites, services and business operations; to develop new features, offerings and services; to troubleshoot problems that may arise on the Sites; to improve the accuracy of our customer database; and for other research and analytical purposes.
  • Surveys and research: including to conduct surveys of customers and other participants, to analyze the results of such surveys, and to prepare reports on the aggregate results of such surveys; and to conduct other evaluations of our Sites and services (such as customer satisfaction surveys).
  • Personalizing content and experiences: including to tailor content we send or display on our Sites and other services; to offer location customization and personalized help and instructions; and to otherwise personalize your experiences.
  • Advertising, marketing and promotional purposes: including to reach you with more relevant ads; to evaluate, measure and improve the effectiveness of our ad campaigns; to send you newsletters, offers or other information we think may interest you; to contact you about our Sites, products, or other information we think may interest you; to identify potential new customers; and to administer promotions, sweepstakes, contests or other special promotions.
  • Securing and protecting our business: including to protect and secure our business operations, assets, Sites, services, network, information, technology and other resources; to investigate, prevent, detect and take action regarding fraud, unauthorized access, situations involving potential threats to the rights or safety of any person or third party, or other unauthorized activities or misconduct.
  • Defending our legal rights: including to manage and respond to actual and potential legal disputes and claims, and to otherwise establish, defend or protect our rights or interests, including in the context of anticipated or actual litigation with third parties.
  • Auditing, reporting, corporate governance and internal operations: including relating to financial, tax and accounting audits; audits and assessments of our operations, privacy, security and financial controls, risk and compliance with legal obligations; our general business, accounting, record keeping and legal functions; and related to any actual or contemplated merger, acquisition, asset sale or transfer, financing, bankruptcy or restructuring of all or part of our business.
  • Complying with legal obligations: including to comply with the law, our legal obligations and legal process, such warrants, subpoenas and court orders, as well as other regulatory or law enforcement requests.

Aggregate and De-identified Data. We may de-identify personal information and create anonymous and aggregated data sets and reports, including aggregate reports on the results of our surveys, in order to improve and develop our business, products and services, prepare benchmarking reports on our industry, and for other research, marketing and analytics purposes.

3. Disclosure and Sharing of Information

We may share or disclose the information (including personal information) that we collect to:

  • Service providers: with third-party service providers who use this information to perform services for us, such as hosting providers, auditors, advisors, consultants, customer service and/or support providers.
  • Third parties: with third parties that provide advertising, campaign measurement, online and/or mobile analytics and related services. These third parties may receive or access browsing history and/or other data about your use of the Sites, in order to help us better reach individuals with relevant ads, measure our ad campaigns and/or to better understand how individuals interact with our Sites over time and across devices.
  • Subsidiaries and affiliates: with our affiliated companies (i.e., our parent company and other companies under common ownership, control or management with us); their use and disclosure of such personal information is subject to this Policy.

In addition, we may disclose information (including personal information) to third parties for the following purposes:

  • Legal compliance: in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful.
  • Business transfers: as part of any actual or contemplated merger, sale, transfer of assets, acquisition, financing and/or restructuring of all or part of our business, bankruptcy or similar event, including related to due diligence conducted prior to such event where permitted by law.
  • Protecting our rights: where we believe it necessary to respond to claims asserted against us, to enforce or administer our agreements and terms, for fraud prevention, risk assessment, investigation and/or to protect the rights, property or safety of Forecast5, our affiliates, clients, customers and/or others.

Aggregated and De-identified Data. We may also share aggregate or de-identified information with third parties for research, marketing, advertising, analytics and/or other purposes.

4. Cookies and Analytics

Our Sites use cookies, pixels, tags and other tools, which may be provided by third parties to analyze and improve our Site and our advertising and marketing, to enable certain functionality, for security and fraud prevention, to personalize content and to provide more relevant ads and information. We may combine the information we collect via these technologies with other information, including personal information, that we collect.


Cookies. Cookies are alphanumeric identifiers that are transferred to your computer through your web browser for record-keeping purposes. Some cookies enable you to log-in to our Sites or save certain settings and preferences, while others allow us to track usage and activities on our Sites, personalize content on our Sites, or deliver more relevant ads on our Sites and third-party sites. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The “Help” tab on the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If you block cookies, however, certain features on our Sites may not be available or function properly.

Log files. Most browsers collect certain information, such as your IP address, device type, screen resolution, operating system version and internet browser type and version. This information is gathered automatically and stored in log files.

Pixel tags and embedded script (aka, clear GIFs and web beacons). Pixel tags are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, pixel tags are embedded invisibly on web pages. We may use these, in connection with our Sites to, among other things, track the activities of users of our Site, improve ads, personalize and manage content and gather usage information about our Sites. We may also use these in HTML emails to help us track email response rates, identify when our emails are viewed and track whether our emails are forwarded.

Third Party Analytics Tools. Our Sites use automated devices and applications operated by third parties, such as Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the Sites and report on activities and trends. You can learn about Google's practices by going to, and you can opt out of them by downloading the Google Analytics opt-out browser add-on, available at

Do-Not-Track Signals. Please note that our Sites do not recognize or respond to browser “Do Not Track” signals. However, you may manage how your browser accepts cookies as explained above and opt out of certain third-party advertising as set forth below.

5. Interest-Based Advertising

We may work with third-party ad networks, analytics providers and others (“third-party ad companies”) to manage or measure our advertising, including on third-party sites, social media platforms, mobile apps and online services, as well as to send you offers and other promotional materials. We and these third-party ad companies may use cookies, pixels tags and other tools to collect information about your use of our Site (as well as third-party sites and services) in order to provide you more relevant ads and content and to evaluate the success of such ads and content.

We also may create and disclose certain customer list information (such as name and email address) to third parties—such as LinkedIn and Twitter—so that we can better target ads and content to you and others with similar interests within these third-party services. These third parties use the personal information we provide to help us target ads and to enforce their terms, but we do not permit them to use or share the data we submit with other third-party advertisers.

Opt-out of targeted ads. You may control how certain third-party ad companies use the information that they collect about you online for targeted advertising purposes. For more information or to opt out of targeted ads by participating third-party ad companies, go to (Digital Advertising Alliance). Opting out of participating ad networks does not opt you out of being served advertising. You may continue to receive generic or “contextual” ads, as well as targeted ads from companies that do not participate in the above programs.

6. Emails and Newsletters

We may send newsletters and other marketing emails to customers (and their authorized users) and other business contacts, referrals and prospective customers. Individuals may opt out of receiving our newsletters at any time by using the unsubscribe feature in any such email. We may still send you important notifications and other non-commercial emails even if you have unsubscribed.


7. Collection of Children's Personal Information

Our Sites are not directed to children under the age of 13, and we do not knowingly collect personal information online from children under the age of 13. Should we discover that we have collected personal information online from a child who is under the age of 13, we will promptly delete that personal information.


8. Security

The security of your personal information is important to us. We have put in place safeguards to protect the personal information we collect from unauthorized access, use and disclosure. However, we cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur.

9. Your Rights and Choices

If you need to update your contact details or other personal information provided to us, please contact us as set forth in the Contact Us section below. Please note that we may maintain copies of information that you have updated, modified or deleted, in our business records and in the normal course of our business operations, as permitted or required by applicable law. Further, we may take reasonable steps to verify your identity before processing your request. If you are a California resident, refer to the Additional Information for California Residents section below for information about your rights under California privacy laws.


Marketing Choices. As mentioned above, you may opt out of receiving our marketing emails at any time by using the unsubscribe feature in any such email. We may still send you important notifications and other non-commercial emails even if you have unsubscribed.


Ad Choices. As explained above, you may opt out of certain targeted advertising at (Digital Advertising Alliance). You can also adjust your browser’s cookies settings to block or delete third-party cookies, as explained in the Cookies and Analytics section above. If you block cookies, certain features on our Sites may not be available or function properly.


10. Contact Us

If you have questions regarding the policy, or would like to update your contact information, you may contact our privacy liaison using the following information.


Privacy Contact
Forecast5 Analytics, Inc.
2135 Citygate Lane, Suite 420
Naperville, Illinois 60563-3062

11. Changes to This Privacy Policy

We may update this Online Privacy Policy as necessary to reflect changes to our information practices or applicable law. If we propose to make any material changes, we will take steps to notify you prior to the change becoming effective, such as by posting prominent notice on our Sites or emailing your email address of record with us. We encourage you to periodically review this page for the latest information on our privacy practices.


12. Additional Information for California Residents

In this section, we provide additional information to California residents about our collection, use and disclosure of their personal information and their privacy rights and choices, as required under California privacy laws, including the California Consumer Privacy Act (“CCPA”). This section does not address or apply to our handling of publicly available information made lawfully available by state or federal governments or other personal information that is subject to an exemption under section 1798.145(c) – (f) of the CCPA.

A. Categories of Personal Information About California Residents (Last Updated: June 1, 2020)

Categories of Personal Information We Collect and Disclose for a Business Purpose. Our collection, use and disclosure of personal information about a California resident will vary depending upon the circumstances and nature of our interactions or relationship with such resident. The table below sets out general categories of personal information about California residents that we collect and disclose to third parties for a business purpose. We collect these categories of personal information from the sources described in the Collection of Personal Information section above, and we use and disclose this personal information for the purposes described in the Use of Personal Information and Disclosure of Personal Information sections above.

OOP Table



We do not sell personal information about California residents.

B. California Residents’ Rights.

California law grants California residents certain rights as set forth below.

Do-Not-Sell. California residents have the right to opt-out of sales of their personal information. We do not sell personal information about any California residents, including minors under 16 years old.

Requests to Delete. California residents have the right to request deletion of their personal information that we have collected about them and to have such personal information deleted (at no charge), except where an exemption applies.

Request to Know. California residents have the right to request and, subject to certain exemptions, receive a copy of the specific pieces of personal information that we have collected about them in the prior 12 months and to receive information about how we have handled their personal information in the prior 12 months, including the:

  • categories of personal information collected;
  • categories of sources of personal information;
  • business and/or commercial purposes for collecting and selling their personal information;
  • categories of third parties to whom we have disclosed or shared their personal information;
  • categories of personal information that we have disclosed or shared with a third party for a business purpose; and
  • categories of third parties to whom the residents’ personal information has been sold and the specific categories of personal information sold to each category of third party.

California residents may make a Request to Know up to twice every 12 months.

Right to Non-discrimination. California residents have the right not to be subject to discriminatory treatment for exercising their rights under the CCPA.

Submitting Requests. California consumers may submit Requests to Know and Requests to Delete:

• By phone at 855.950.6555 (toll free)

Authorized agents may also submit requests on behalf of consumers using the online form above. To submit a request, you must complete all required fields on our webform (or otherwise provide us with this information via the above toll-free number). We will take steps to verify your request by matching the information provided by you with the information we have in our records. If we are unable to adequately verify a request, we will notify the requestor. In some cases, we may request additional information in order to verify your request or where necessary to process your request.

We will respond to California residents’ requests as required by the CCPA. For more information, please contact us as set forth in the Contact Us section above.